A Proven Marketing Plan for Hair Salons

A Proven Marketing Plan for Hair Salons

When you’re hoping to establish your new salon as a “go to” location and grow your business, you need talented stylists, a good location, and an effective marketing plan, not to mention sufficient financing or investment. If you can’t fund the startup yourself, you’ll need an outstanding business plan, as well as an exceptional marketing plan to attract investors or bank loan approvals.

But, your marketing plan is vital to have your salon “hit the ground running.” You want to avoid an extensive break-even period. Here is a structure of a marketing plan that works.

Hair Salon Marketing Plan Design

Background Analysis

Summarize your stylist and business experience. State the obvious: You realize your marketing plan is the engine that will drive your salon, that it will be full-service, and outstanding services will be priced competitively.

Briefly mention the “audience” (client-type) you will serve. State that you’ve analyzed the market, and there’s room for an additional premier salon. Don’t be shy – you intend to quickly place your new salon in the outstanding category.

Market Summary

Describe the extent of your research to identify the most likely clients you’ll attract. In this section, you should tell readers that you’ll go further to use this compiled information to thoroughly understand who you will serve, the group’s particular needs, and how your salon will serve them better than your competition.

Show your knowledge of the local market – include colorful graphs that graphically display the demographics of your market area. Similarly show your growth plan and the estimated results.

Market Analysis

Display that you’ve “done your homework,” and fully understand your potential market mix. Quote as many statistics as you have. Always note your sources for statistical data, so you and readers know this data is from respected, objective 3rd party compiled facts.

Market Trends

Research current trends in salon usage so you are at expert level. If there is recent trending consolidation (shrinking) or is expansion (growing number of hair salons). Display your research and knowledge of market growth or shrinkage. If the market is trending down, provide things you plan to counteract the shrinkage, not for the whole market, but for your corner of it. If the market is in an upward spiral, explain how you will take advantage of new opportunities to grow your customer base.

SWOT (Strengths, Weaknesses, Opportunities, and Threats) Analysis

It’s always to include a SWOT Analysis in your marketing plan so you can “show off” your understanding of your local market and your place in it. The key is to honestly assess your strengths and weaknesses to impress readers and provide an accurate roadmap for you to follow.

Competition and Prospect Behavior Patterns

Will your clients primarily be men or women? If it’s men, realize that price and convenience are the drivers. When it’s women, they care more for the personality and technical expertise of your stylists.

What is the number and quality of your local competition? Answer these questions with displays of your diligent research and depth of knowledge of your competition. “Keep your friends close” but “keep your enemies closer.

The Key Factors of Success

Typically, displayed as bullet points, these keys should number 3 or 4 important significant points.

Your Marketing Strategy

Outline and/or explain the strategy you will use to attract and retain clients. If possible, include a backup strategy you’ll use if the preferred strategy achieves less than optimum results. It’s not critical that you choose personal word-of-mouth, digital, or out-of-the-box marketing ideas.

Social media, like Facebook, can be quite effective in attracting clients. Personal referrals are the most valuable, but your salon must perform first.


Your marketing plan is most dependent on your research and understanding of the local market. Thoroughly understanding your competition’s strengths and weaknesses is a must.

Since you’re not marketing globally, you needn’t spend valuable time studying the world market, but you must become an expert for your local market. If you do, your marketing plan will succeed and your salon will prosper.

Hair Salon Marketing Ideas

Hair Salon Marketing Ideas

In this era of fashion obsession, each and every thing about your look is just as much important. From your toenail to your head, everything is being noticed by people. There are specific styles for the maintenance of every part of your body. Be it your hair or your clothes. With the hair trends changing each year it is very important to keep up with the recent trends. So people now-a-days visit the hair salons quite frequently. When you own a hair salon, it is important to do appropriate marketing to attract the right number of customers. Here a few ideas on how to improve your hair salon:

  • Come up with innovations: Provide your customers with new attractive haircuts. It is always better to be creative than to copy others.

  • Use quality products: Always use good quality products. Usage of sub standard products leaves a bad impression on your clients and they might not want to visit your salon again.

  • Make sure your mirror is well lit: it would provide the customer with the ability to capture the process and post it to social media. With a huge impact of social media in our lives these days, the social media advertisement can be the best type of advertisement.

  • Do not overcharge: Don’t make your customers feel like they are being ripped. Only charge the reasonable amount that is affordable for the customer. Fix your rates within a suitable range.

  • Creative hair dyes: Come up with your own original ideas while dying the hair. Use your own exclusive products to make the process unique and fun.

  • Well trained staff. The staff you keep at your salon should be well behaved and expert in their field. The people you keep can make or destroy your business. Choose vigilantly.

  • Proper advertisement: Make sure you are advertising your business well. If more people know about your salon, more people will visit it. You can use print and electronic media to run a creative advertisement campaign. Make a facebook page where you can directly communicate with your clients and get the feedback.

  • Be respectful: Be always nice and respectful to your clients. If they are treated well, they would want to visit again and again. If you are being rude, no matter how good your services are, they might never turn up to your salon again.

  • Well maintained place: Your place should be modern and well maintained. It should have latest equipment for hair treatments. Also it should be clean and tidy.

  • Offer deals and discounts: Come up with deals and discounts at special occasions such as Christmas, Valentine’s Day to attract a huge population. Offer discounts to your permanent clients.

  • Be an entrepreneur: Come up with your own hair product such as a shampoo or a dye. It will make you stronger in hair salon business. You can launch more products depending upon the feedback.

  • Develop an app: You can develop a software application for your business. It would help your clients to book an appointment with a touch of finger. It will also make it easier for you to process the record and information regarding clients.

  • Conduct a survey: conduct a survey to find out what people want. It will help you improve your services. You can even introduce new services depending upon the demands or eliminate the old ones.

  • Create new hairstyle: Create your own beautiful hairstyle and while making them you can even make a video to post it on facebook or other social media platforms for publicity.

Strong advertisement is very crucial for the establishment of a stable business. Do not leave any stone unturned when it comes to moving ahead. Make sure you are using all the above mentioned ideas to take your business to new heights.