Marketing a hair salon is hard. You need to keep one step ahead of the guy down the street...did I say guy, maybe I should have said guys and gals because you could have 3 or 4 salons within a mile of your location, if not in the same shopping center. I found this video about 2 really simple tips you can start using this week. First the process begins with a introduction to the salon. This allows the products to be seen without the pressure of selling. No one wants to be sold, they want to be allowed to buy what they feel they need.
Profit tip #1 is Aroma therapy in the shampoo room. Clients will love the atmosphere and want to have the same for the house.
Profit tip #2 is free makeup touch-up. You just gave a client a new look. Now you select the perfect lipstick and color options to go with it. Of course they will buy at least one of the suggestions, usually the lipstick because it is the most used and they always run out.
Now you have increased your profit by $10.00 to 420.00 if not more without selling. Plus they still might buy shampoo and conditioner like you have been selling in the past. This is not a replacement but in addition to the other needed products.
Hair Salon Marketing Tips - Introduction of the Salon
Marketing tips for hair salons. Increase profit with 2 unique ideas you can learn from this video.