Marketing a hair salon is hard. You need to keep one step ahead of the guy down the street...did I say guy, maybe I should have said guys and gals because you could have 3 or 4 salons within a mile of your location, if not in the same shopping center. I found this video about 2 really simple tips you can start using this week. First the process begins with a introduction to the salon. This allows the products to be seen without the pressure of selling. No one wants to be sold, they want to be allowed to buy what they feel they need.
Profit tip #1 is Aroma therapy in the shampoo room. Clients
In this era of fashion
obsession, each and every thing about your look is just as much
important. From your toenail to your head, everything is being
noticed by people. There are specific styles for the maintenance of
every part of your body. Be it your hair or your clothes. With the
hair trends changing each year it is very important to keep up with
the recent trends. So people now-a-days visit the hair salons quite
frequently. When you own a hair salon, it is important to do
appropriate marketing to attract the right number of customers. Here
a few ideas on how to improve your hair salon:
Come up with
innovations: Provide your customers with new attractive
haircuts. It is always better to be creative than to copy others.
products: Always use good quality products. Usage of sub
standard products leaves a bad impression on your clients and they
might not want to visit your salon again.
Make sure your
mirror is well lit: it would provide the customer with the
ability to capture the process and post it to social media. With a
huge impact of social media in our lives these days, the social
media advertisement can be the best type of advertisement.
overcharge: Don’t make your customers feel like they are being
ripped. Only charge the reasonable amount that is affordable for the
customer. Fix your rates within a suitable range.
dyes: Come up with your own original ideas while dying the hair.
Use your own exclusive products to make the process unique and fun.
staff. The staff you keep at your salon should be well behaved
and expert in their field. The people you keep can make or destroy
your business. Choose vigilantly.
advertisement: Make sure you are advertising your business well.
If more people know about your salon, more people will visit it. You
can use print and electronic media to run a creative advertisement
campaign. Make a facebook page where you can directly communicate
with your clients and get the feedback.
Be always nice and respectful to your clients. If they are treated
well, they would want to visit again and again. If you are being
rude, no matter how good your services are, they might never turn up
to your salon again.
place: Your place should be modern and well maintained. It
should have latest equipment for hair treatments. Also it should be
clean and tidy.
Offer deals and
discounts: Come up with deals and discounts at special occasions
such as Christmas, Valentine’s Day to attract a huge population.
Offer discounts to your permanent clients.
entrepreneur: Come up with your own hair product such as a
shampoo or a dye. It will make you stronger in hair salon business.
You can launch more products depending upon the feedback.
Develop an app:
You can develop a software application for your business. It would
help your clients to book an appointment with a touch of finger. It
will also make it easier for you to process the record and
information regarding clients.
Conduct a survey:
conduct a survey to find out what people want. It will help you
improve your services. You can even introduce new services depending
upon the demands or eliminate the old ones.
hairstyle: Create your own beautiful hairstyle and while making
them you can even make a video to post it on facebook or other
social media platforms for publicity.
Strong advertisement is
very crucial for the establishment of a stable business. Do not leave
any stone unturned when it comes to moving ahead. Make sure you are
using all the above mentioned ideas to take your business to new